RxValet
RxValet
A UX Case Study for an Online Pharmacy
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Project Overview
Project Overview
The problem | The Goal | My Role | Responsibilities
The problem | The Goal | My Role | Responsibilities
This project aimed to design a user-friendly e-commerce website for a service that allows users to:
Upload prescriptions securely
Order medication refills
Choose a 90-day supply option
Explore a prescription assistance program
Select delivery to their preferred pharmacy
Duration: Feb 2015 - Feb 2018 (3 Years)
The problem:
The problem:
Individuals with chronic conditions often face challenges managing medication refills. Traditional methods involve physically visiting doctors or pharmacies, which can be:
Time-consuming (waiting in lines)
Inconvenient (limited pharmacy hours)
Difficult for individuals with limited mobility
The Goal
The Goal
The goal was to develop a user-centric website that simplifies medication management by:
Offering a convenient and secure platform for prescription refills
Reducing the need for physical visits to doctors and pharmacies
Providing clear information on the 90-day supply option and prescription assistance programs
My Role:
My Role:
UI/UX Designer
Responsibilities:
Responsibilities:
Conducted user interviews and surveys to gather user feedback.
Analyzed data to identify user needs and pain points.
Created user personas to represent target audience segments.
Developed sitemaps, wireframes, and prototypes in Adobe Photoshop.
Conducted usability testing to refine the design.
Understanding the user
Understanding the user
User Research: Summary | Pain Points | Personas | Problem Statements | User Journey Maps
User Research: Summary | Pain Points | Personas | Problem Statements | User Journey Maps
User research: summary
User research: summary
Conducted interviews with 7 individuals who manage chronic conditions. Analyzed online surveys from 90 users regarding their medication management experiences. Identified common pain points such as:
Difficulty remembering refill dates
Long wait times at pharmacies
Lack of information on alternative options (e.g., 90-day supply)
User research: Pain points
User research: Pain points
Time constraints: Busy schedules make it difficult to visit doctors or pharmacies during operating hours.
Limited mobility: Certain individuals face physical limitations that hinder physical visits.
Information gaps: Users often lack awareness of options like 90-day refills and assistance programs.
Personas
Personas
Problem Statement
Problem Statement
Users require a convenient and accessible solution to manage medication refills. The current system presents barriers for individuals with busy schedules or limited mobility.
User Journey Map 1 - John
User Journey Map 1 - John
User Journey Map 2 - Sarah
User Journey Map 2 - Sarah
The Website
The Website
Accessibilities Considerations
Accessibilities Considerations
WCAG compliance: Ensure the website adheres to Web Content Accessibility Guidelines for users with disabilities.
Multiple device compatibility: Design responsive layouts for optimal viewing on desktops, tablets, and mobile phones.
Clear language: Use concise and easy-to-understand language throughout the website.
Going Forward
Going Forward
Take Aways | Next Steps
Take Aways | Next Steps
Take Aways
Take Aways
Impact
Increased user satisfaction through a convenient and streamlined medication ordering process.
Improved accessibility for users with disabilities.
Potential cost savings for users through the integration of prescription assistance program information.
What I Learned
The importance of user-centered design in creating a website that caters to specific needs.
Balancing the need for clear information with a user-friendly interface.
Addressing accessibility concerns to ensure a website is inclusive for all users.
Next Steps
Next Steps
Conduct further usability testing with a broader user base.
Refine the website design based on user feedback.
Integrate with pharmacy systems for seamless order fulfillment and delivery.
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