QAMap

Organizational Engagement Booster

Project Overview

The problem | The Goal | My Role | Responsibilities

QAMap is an innovative platform designed to enhance organizational engagement by enabling members to interact through questions on profiles, community creation within the organization, and group formations. Aimed at companies looking to boost internal communication and employee involvement, QAMap serves as a digital space where employees can engage, share knowledge, and foster a sense of belonging.

Duration: Jan 2020 - Dec 2020 (12 months)

The problem:

Organizations struggled with fostering a sense of community and open communication after during and after Covid time, leading to siloed departments and decreased employee engagement.

The Goal

To develop an app that boosts organizational engagement by facilitating easier communication, community building, and group discussions among employees.

My Role:

Lead UI/UX Designer

Responsibilities:

Conducting user research to understand the needs and behaviors of organizational employees.
Creating personas based on research to guide design decisions.
Designing wireframes, mockups, information architecture and high-fidelity prototypes to visualize the platform's user interface.
Leading usability studies to refine the design and ensure it meets user expectations.

Understanding the user

User Research: Summary | User Research: Pain Points | Personas | Problem Statements | User Journey

User research: summary

Initial user research involved surveys and interviews with over 200 employees across various organizations. We initially assumed that the primary communication challenges were due to the lack of platforms. However, research revealed that the real issue was the absence of a platform that encourages active participation and makes communication feel personal and engaging.

User research: Pain points

Lack of personalization in organizational communication tools.
Difficulty in finding and joining relevant communities within the organization.
The existing tools were not conducive to fostering a sense of belonging.
Accessibility issues with current platforms, making it hard for everyone to participate equally.

Personas

Problem Statement

Jane, an employee at a large tech company, needs a more engaging way to connect with her colleagues because current platforms do not support personalized interactions or easy community involvement.

User Journey Map 1 - Jonathan

User Journey Map 2 - Lilly

Refining the design

Raw Research | Information Architecture | Low-fi and High-fi UI | Accessibilities Considerations

Raw Research

QAMap - UX Research and Wireframes.pdf

Information Architecture

Low-fi & High-fi Wireframes

Low-fi UI

High-fi UI

Accessibilities Considerations

Voice Commands: Enabled for easier app navigation, helping users with mobility challenges.
Screen Reader Support: Ensured content is accessible for visually impaired users.
High-Contrast Modes: Offered for users with visual impairments, enhancing readability.

Going Forward

Take Aways | Next Steps

Take Aways

Impact

QAMap has revolutionized our internal communications, making it easier for everyone to connect and engage in meaningful ways," shared Emily, highlighting the positive changes in organizational culture.

What I Learned

The project underscored the importance of interactive features and personalization in driving engagement on digital platforms and the critical role of accessibility in creating inclusive user experiences.

Next Steps

Expand Features: Based on user feedback, add more customization options for profiles and communities to enhance personalization.

Continuous Accessibility Improvements: Regularly review and update the app's accessibility features to ensure inclusivity.

Engagement Analytics: Implement tools to track engagement levels within the app, providing insights for further improvements and adjustments.

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