InApp Chat
InApp Chat
Landing Page Sales Website for AI based Startup
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Project Overview
Project Overview
InApp Chat offers a comprehensive communication solution for digital platforms. My task was to design an intuitive UI that highlights the website's robust features, seamless integrations, and flexible pricing plans.
🧗 Challenges
🧗 Challenges
Designing a UI that appeals to both technical and non-technical users presented a challenge, as did encapsulating complex functionalities into an intuitive and accessible user interface.
Role and Contribution
Role and Contribution
As a UI designer, I was tasked with redesigning the website to enhance user experience. My contribution involved overhauling the visual design, optimizing user flows, and ensuring information accessibility across the website.
🔍 Research and Insights
🔍 Research and Insights
User research revealed a gap between user expectations and website performance. Insights pointed to the need for a simplified navigation system and a more intuitive way to convey technical information.
🔄 Design Process
🔄 Design Process
My design process was iterative and user-centered, involving sketches and high-fid prototypes.
Key Features and Functionality
Key Features and Functionality
I designed key pages such as the Home page, which introduces the product, the Features list that details functionalities, Pricing for transparency, a Developer Page for technical users, a Solutions page for practical applications, and an interactive Contact page.
Outcomes
Outcomes
🧗 Challenges and Solutions
🧗 Challenges and Solutions
Balancing detail with simplicity was a challenge. The solution was to create a layered approach to information architecture, allowing users to delve deeper into details at their own pace.
🖊️ Reflections and Learnings
🖊️ Reflections and Learnings
This project reinforced the value of empathy in design and the importance of clear communication. I learned that effective design can significantly enhance the user's journey and perception of the product.
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