EOS Game Store
EOS Game Store
An Online Gaming Store
Embedded Files
Project Overview
Project Overview
The problem | The Goal | My Role | Responsibilities
The problem | The Goal | My Role | Responsibilities
EOS Game Store is a comprehensive gaming platform designed to offer an immersive experience for gamers. Focusing on a mobile-first approach, we aimed to create a platform that allows users to explore, purchase, and engage with a wide range of games. Targeted towards avid gamers looking for a seamless browsing and shopping experience on their mobile devices, EOS Game Store bridges the gap between game discovery and gameplay.
Duration: May 2020 - Jul 2020 (3 months)
The problem:
The problem:
Gamers expressed frustration with existing platforms due to their complicated navigation, slow load times on mobile devices, and lack of personalized game recommendations.
The Goal
The Goal
To develop a user-centric gaming platform that offers an engaging user experience, fast performance on mobile devices, and personalized content to enhance game discovery and purchase.
My Role:
My Role:
UI/UX Designer
Responsibilities:
Responsibilities:
Conducting comprehensive user research to understand the needs and preferences of mobile gamers.
Developing user personas and journey maps to guide the UX/UI design process.
Designing wireframes, mockups, and high-fidelity prototypes, with a focus on mobile-first user experience.
Leading usability testing to gather feedback and refine the website design.
Understanding the user
Understanding the user
User Research: Summary | Pain Points | Personas | Problem Statements | User Journey Maps
User Research: Summary | Pain Points | Personas | Problem Statements | User Journey Maps
User research: summary
User research: summary
Our research involved surveying 24 mobile gamers, revealing that 75% preferred using their mobile device for game-related activities but only 40% were satisfied with current platforms. Initial assumptions about the importance of graphics were validated, but we also discovered a high demand for personalized game recommendations and community features, which were not initially prioritized.
User research: Pain points
User research: Pain points
Navigational difficulties on mobile platforms.
Slow website performance on mobile devices.
Lack of personalized game recommendations.
Limited social interaction and community engagement features.
Personas
Personas
Problem Statement
Problem Statement
"Alex, a dedicated mobile gamer, needs a platform where he can easily discover, purchase, and discuss
games due to the limitations of current platforms in providing a seamless mobile experience."
User Journey Map 1 - Samantha
User Journey Map 1 - Samantha
User Journey Map 2 - Alex
User Journey Map 2 - Alex
The design outputs
The design outputs
Design Systems UI Kit | Admin Panel UI
Design Systems UI Kit | Admin Panel UI
The client insisted to create
directly High-fi UI.
High-fi UI
Accessibilities Considerations
Accessibilities Considerations
Voice Control Compatibility: Enabled gamers to navigate the website and perform actions using voice commands.
Screen Reader Support: Ensured all elements are accessible to visually impaired users.
Adjustable Text Sizes: Allowed users to adjust text sizes for better readability.
Going Forward
Going Forward
Take Aways | Next Steps
Take Aways | Next Steps
Take Aways
Take Aways
Impact
"EOS Game Store has completely changed how I
discover and enjoy games on my phone,"
mentioned Alex, reflecting the positive impact of
the platform's design on the gaming experience.
What I Learned
The importance of prioritizing mobile-first design
in today's digital landscape and the value of
integrating personalized and social features to
create a comprehensive gaming platform.
Next Steps
Next Steps
Enhance the Recommendation Algorithm: To provide more accurate game suggestions based on user behavior and preferences.
Expand Community Features: To foster greater interaction among users and build a vibrant gaming community.
Continuous Performance Optimization: To ensure the website maintains high speed and reliability as its user base and content grow.
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